Japanese title: 北陸４県物産展（松坂屋上野店）

Details ↓Kyochika’s take · what it is · getting there

Good to know

A six-day fair of food from Ishikawa, Niigata, Fukui and Toyama: white shrimp and nodoguro bento (3,500 yen), Sado seafood bowls and Wakasa beef steak boxes. The season's first crab goes on sale from Nov 7.

Dates

Nov 5 (Thu) – Nov 10 (Tue)

Time

10:00–19:00

Price

See the official page for prices

Venue

Matsuzakaya Ueno, 6F event hall

Nearest station

Okachimachi Sta.

Check closed days and last admission on the official page before you go.

🎧 Nearby: audio guideUeno ParkEnglish audio guide (first track free) →

Today, also nearby

Still open after this closes (around 19:00)

After this · until 23:00Tokyo Christmas AdventUeno · 0.3 km, about 5 min on foot from here · 12:00–23:00

After this · until 21:00Devil Connection 1st Anniversary POP-UP Store (AKIHABARA Gamers Main Store)Akihabara · 1.0 km, about 15 min on foot from here · 11:00–21:00

Pop-ups · FreeYumeiro Patissiere POP UP SHOP (Ueno Marui)Ueno · 0.3 km, about 5 min on foot from here · 11:00–19:00

Art exhibitionsExhibition: The Printing Power of Shitamachi – Nishiki-e, Postcards and SurimonoUeno · 0.4 km, about 6 min on foot from here · 09:30–16:30

Distance from major stations

From Okachimachi

0.2 km, about 2 min on foot

From Yushima

0.3 km, about 5 min on foot

From Ueno

0.6 km, about 10 min on foot

From Shin-Okachimachi

0.8 km, about 12 min on foot

Distances are straight-line; times are rough estimates.

Other events nearby

• Yumeiro Patissiere POP UP SHOP (Ueno Marui)Ueno Marui 5F Calendarium (Ueno Sta.) · 0.3 km, about 5 min on foot from here · Nov 6 (Fri) – Nov 15 (Sun)
• Tokyo Christmas AdventUeno Park (Hakamagoshi Plaza / Shinobazu Pond area) (Ueno Sta.) · 0.3 km, about 5 min on foot from here · Nov 6 (Fri) – Dec 25 (Fri)
• Black Flap x Sweets Paradise Collaboration Cafe (Ueno Marui)Sweets Paradise Ueno Marui (Ueno Sta.) · 0.3 km, about 6 min on foot from here · Nov 6 (Fri) – Nov 30 (Mon)
• Exhibition: The Printing Power of Shitamachi – Nishiki-e, Postcards and SurimonoTaito City Shitamachi Museum (Ueno Sta.) · 0.4 km, about 6 min on foot from here · Nov 3 (Tue, holiday) – Feb 28 (Sun)
• 48th Bunkyo Chrysanthemum FestivalYushima Tenmangu Shrine (Yushima Sta.) · 0.4 km, about 7 min on foot from here · Nov 1 (Sun) – Nov 23 (Mon, holiday)
• Cincinnati Art Museum: European Treasures That Crossed to AmericaThe Ueno Royal Museum (Ueno Sta.) · 0.6 km, about 9 min on foot from here · Oct 10 (Sat) – Jan 10 (Sun)

Places near here that were on Japanese TV

• 蓬莱屋Featured on Hirunandesu! (Oct 20, 2026) · about 1 min walk from the venueMapEpisode notes (Japanese page)
• 黒工号 上野店Featured on Hirunandesu! (Oct 20, 2026) · about 2 min walk from the venueMapEpisode notes (Japanese page)
• 地魚屋台 浜ちゃん 上野店Featured on Hirunandesu! (Oct 20, 2026) · about 5 min walk from the venueMapEpisode notes (Japanese page)

Shops and inns featured on Japanese TV within 1 km of the venue (walking times are estimates). Check hours and closing days with the shop. Not affiliated with the shows or broadcasters.

Food and cafes nearby

Search places around the venue on Google Maps.

FAQ

When is Hokuriku 4 Prefectures Food Fair (Matsuzakaya Ueno)?

Nov 5 (Thu) – Nov 10 (Tue)

What are the opening hours of Hokuriku 4 Prefectures Food Fair (Matsuzakaya Ueno)?

10:00–19:00 Check the official page for closed days and last admission.

How much does Hokuriku 4 Prefectures Food Fair (Matsuzakaya Ueno) cost?

See the official page for prices

Where is Hokuriku 4 Prefectures Food Fair (Matsuzakaya Ueno) and what is the nearest station?

It is held at Matsuzakaya Ueno, 6F event hall. The nearest station is Okachimachi Sta..

Where to next

Nearby, within the next week

Food eventsNomolabo: A Night of Tasting Infused LiquorsKanda · 1.8 km · Nov 10 (Tue)

Food eventsToshihiko Takamizawa's Gourmet Festival at Nihombashi Mitsukoshi 2026Mitsukoshimae · 2.4 km · Nov 11 (Wed) – Nov 17 (Tue)

Food eventsLONDON BAKE GALLERY pop-up at Daimaru TokyoTokyo · 3.0 km · Oct 28 (Wed) – Nov 10 (Tue)

Food eventsTokyo Solamachi Cheese & Good Meat FairOshiage (Skytree) · 3.4 km · Nov 1 (Sun) – Nov 30 (Mon)

All Food →Today →This weekend →

Checked against the official page on November 10, 2026. Titles and descriptions are our own translations.